Sunday, May 8, 2011

Video Marketing Can Get You More Customers Online with Less Effort

Video marketing & video blogging draws more customers to business websites:

Video marketing is also called video SEO. Now it has become an important part of internet marketing. I started my writing career in 2007 as a medical content writer in a medical tourism firm at Nagpur (Maharashtra). My task was to give maximum online exposure, to the firm among foreign patients. I did this task by creating eye catching content. I wrote and submitted content in form of informative articles, press releases, blogs, news letters and video marketing. According to my personal work experience and opinion, video marketing really helped my former company to get highlighted among millions of online audiences. Visual presentations, visual clips and visual ads about any service creates a deep impact on minds of viewers. Uploading demonstration and promotional videos with SEO optimized content, can easily bring your website on top listings of search engines like Google and Yahoo.  

Elements of video marketing:

When you do video marketing for your website, you will have to take care of some basic things. Let us discuss about them:

1)Make presentation or demonstration videos concerning services and commodities provided by your website. You can make business marketing videos in many ways. These video clips my be in animated form, power point presentations or video clips shot on a business personal demonstrating and telling about services of your online business.

2) Business marketing and promotional videos should have the right title at the beginning. They should also display suitable subtitles if having multiple clips and chapters. In the end of the video name of website, business email address, official address and phone numbers should be mentioned. All this task can be done with combined assistance of a website designer and instructional designer.

3) Now lets come to the part of video blogging. Visual blogging can be done on free or paid websites of video uploading. They can also be done on free or paid blogs. If you have business blogs on sites like Wordpress and Blogspot.com you may add attractive promotional videos relevant to the blog content. There are many sites for uploading videos. Most of them are free of charge. Youtube, Metacafe, Daily Motion and Revver.com are most popular. You can find 100s of sites for uploading your business marketing videos. Many sites even pays for uploading videos. So you can earn some revenue by uploading videos on these sites.

4) For doing effective video marketing, you simply have to choose a video upload site that receives maximum visitors per day. Make a user account, upload the concerned promotional or demonstration video from your computer. It takes 5 to 10 minutes in video upload. Before starting the upload, you will see space options to fill titles, description and tags. After adding content in these columns press the option of submit or upload. The video will be visible after process of uploading and encoding is completed.

5) While doing video blogging on sites of video upload you will have to create impressive titles with main keyword related to your business video. You will have to write an impressive content of maximum 300 words with optimized density of primary keywords. If you have uploaded a video about business of bouquets, then you can use keywords like flower bouquets or bouquet flowers in title and description. Better use this keyword one time in the title and three times in description. Use such keywords in the tag column also. 

6) If you are writing a video blog, you can upload the concerned video and write a blog up to 400 words. Here you can maintain a keyword density of 2%. Don't forget to mention keyword in the title. Video marketing is the most advanced form of online visual presentations. It helps to captivate minds of customers. It is a cheaper alternative to costly SEO marketing campaigns. Just go for video marketing and get surprised at amazing revenues pouring in your pocket.  


Thank You!

 








Praveen Anand Nagesham


Professional Content Writer

Pune